Events are a powerful marketing tool

Better than any other marketing tool, events get the people you want, where you want them, when you want them there.

Too often, related to events, businesses start with the question, "Do I need to have an event?"

This is really the wrong question. The better approach is a series of questions -- when do I need people? Where do I need people? Which people?

For example, let's say you run a restaurant and Tuesday is your slowest night. My answer to that problem would be to have a Tuesday night event designed to attract whatever market most interests you. For example, you could create a "Mom's Night Out" -- a unique opportunity for moms to socialize and have a fun evening.

The concept works equally well for an appliance store, a pet shop, a bank, or anything else. As long as you have the room for people, you can create a reason for them to show up and have fun together (or learn something, or participate in an activity, or whatever). In some cases, you'll create an event that people will want to pay to attend; in others, you might want to make it a free event, but enlist other businesses as sponsors (if you can guarantee an audience that fits a desirable demographic, you can get sponsors to foot the bill).

Better than any other marketing tool, if you want people to show up somewhere, events are the way to go.

Sean Spence

Community Events

www.commevents.com

seanspence@earthlink.net

573-823-1308