Yes, e-mail is powerful.
Yes, social networking tactics are a must.
Yes, being as green as possible is important and valuable.
Still... nothing takes the place of paper invitations for an event.
I read somewhere that 65% of the people who make decisions about attending conferences and community events will do so through the mail. I don't have any idea if this is true and I don't remember where I saw it, but as someone who has planned hundreds of events, I can tell you that nothing replaces the power of direct mail invitations for most of the events with which you will be involved. This is not changing any time soon.
- Maybe you want to do fancy printed invitations (as you would for a wedding or birthday)
- Maybe you want to do a series of multi-colored, oversized post cards
- Maybe you want to do a combination
Whatever strategy you choose, paper invitations will make a difference. In almost every case, for business and community events, you will regret trying to go totally electronic. At the very least, you can be sure that attendance will be less if you eschew paper.
Sean Spence
Community Events
www.commevents.com
seanspence@earthlink.net
573-823-1308
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