Nice paper

Today I drove to Kansas City (about two hours away) to visit my favorite paper store. It would be better if I could find a good paper store here in Columbia or closer than 120 miles away, but we make do with what we must.

I went because I needed paper for invitations. Yes, many events now handle all invitations electronically, but there is still no substitute -- in terms of sending a message of quality and class - for paper. In addition to the class issue, people also still pay a lot more attention to high quality, mailed paper invitations than they do to electronic. Paper will increase your response rate (and their is no reason not to couple paper invitations with electronic follow-up).

With that settled, the big issue is cost. We must provide high quality at the lowest cost possible.

For me, the answer is typically to print my own invitations on nice stock that I've bought at a bulk paper store. Doing this also shortens the printing time (since printers typically take a week or two to do what I can do in an afternoon).

Even with the cost of gas, if I several jobs worth of paper at at a time, going to the Kansas City store is a worthile expenditure of both money and time.

- sean

Sean Spence
Community Events
www.commevents.com
seanspence@earthlink.net
573-823-1308